An integrated holiday campaign for 3M Scotch Flex & Seal: one handcrafted idea built to live on broadcast TV and scale across social, with a single visual world tying every touchpoint together.
Make a practical product feel holiday-ready, with one idea strong enough for national TV and for stopping the scroll on social.
Holiday wrapping, reimagined as pure play: the product seals, wraps, and protects in a handmade world that feels warm, giftable, and seasonal.
A tight holiday palette, tactile handmade textures, and clean product-hero framing, art directed and animated by hand.
Planned TV-first and social-native from day one, with one shared world across every touchpoint, led from ideation through final edit.
Behind the scenesSee behind the scenes video ↗
