An integrated, multi-platform campaign launching a new line of performance fabrics. A one-person production, from concept and script through the shoot and final hero assets, blending live action and stop-motion to turn life's messiest moments into proof. Coffee, spaghetti, and red wine all meet their match.
Make “stain-proof” believable, memorable, and fun to watch for a new line of performance fabrics, in a campaign that works everywhere the brand shows up.
Lean into the mess: each film stages a real-life disaster on the fabric, then lets the product win in one satisfying, handcrafted beat.
Live action grounds the story and stop-motion delivers the moment the spill doesn’t stick, with one art direction system tying the three films together.
A full one-person production: concept, script, casting, wardrobe, direction, and the final hero assets.
One visual system adapted across formats and platforms, with a repeatable mess → moment → magic structure for any new stain.
