A social-first launch campaign for Ruggable's washable jute rugs. Shot on a real kitchen set, with a stop-motion smoothie spill that turns a simple product truth into a scroll-stopping, shareable story.
Launch a washable jute rug to an audience that loves the look of jute but assumes it can’t be cleaned, and land that news fast in the feed.
Make the mess the message: in a styled kitchen, a stop-motion smoothie spill lands on the jute rug, then the rug simply washes clean.
A real, aspirational kitchen set grounds the story, and the handcrafted stop-motion spill is the unexpected beat that stops the scroll.
A modular kitchen scene that works as a standalone social post and builds into the full launch film, led from idea and set styling through animation and final edit.
